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Research papers

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
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Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market